You need 5,000 people on your waitlist to sell 500 units.
Here is the maths nobody shows you.
Join Charlotte Crivelli for a free 60 minute live workshop: the five step system to build that list before launch day, so launch feels like a plan rather than a prayer. Even if you have no audience right now.
100% free ✦ replay included ✦ Zoom link sent instantly
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In this free workshop, you will learn:
The five steps that separate a launch day that sells out from a launch day that goes quiet. You will leave having started every one of them for your own product.
The two line calculation that tells you exactly how big your waitlist needs to be, worked backwards from the revenue you actually want. No guessing, no vibes.
Why join the waitlist is not a reason to join a waitlist, and the four part formula that gives people something they would feel silly walking away from.
Where the right people come from, how to warm them up so they actually buy, and the one page message that turns a click into a join.
Plus the conversion benchmarks I work to, the budget split for a 5,000 person list, and the seven email sequence that does the warming for you.
Save the date — Wednesday, 11 November.
Whichever timezone you are in, there is a spot for you. Cannot make it live? The replay is sent to everyone who registers.
Cannot make it live? A replay is sent to everyone who registers.
Recent results from founders like you.
A handful of what founders have built using the system taught in this workshop.
Thrive Bio went from zero following and zero community to a waitlist that converted at 18%
an organic underwear brand added 12,000 to their launch waitlist
in pre launch revenue for a children's product brand that started with no audience at all.
In their own words
Charlotte gave us everything we didn't know we needed. The launch was a huge success, but more importantly, the strategy we built together has continued to drive momentum, sales and confidence well beyond launch.
Dave Azar, Thrive Bio
Working with Charlotte gave us immediate clarity on where to focus for growth. She combines deep customer insight with a sharp commercial lens and quickly uncovered opportunities across our website, messaging and retention strategy that we hadn't seen ourselves. What makes her different is that she doesn't just deliver strategy, she turns it into practical actions a team can execute straight away.
Marc Debnam, Stone.Kin
Charlotte is the crucial sense-check every new business needs. She helped me find clarity on our audience, messaging and launch approach — that cut-through you've been craving.
Amelia Philips, Michelle Bridges 12WBT founder
Hi, I'm Charlotte.
I have spent more than 15 years launching and growing ventures, turning messy ideas into commercially viable launches with the rigour of an innovation lab and none of the six month strategy theatre.
I have taken ventures to market with Bill Gross, helped Quincy Jones launch a music education startup and Laird Hamilton launch an aqua marketplace. I have built across New York, LA and Australia, and worked alongside teams at BCG, Accenture, Deloitte, CommBank and ANZ. My work has been written up in Forbes, Entrepreneur and Inc.
I tell you that so you know what I am about to teach is not a growth hack I read about. It is a system I have run, in the real world, with real money on the line, over and over.
Now I work with wellness and consumer product founders in the months before they launch, because that is where launches are won or lost, and almost nobody is helping them there.
Save your free seat.
Zoom link, calendar invite and workshop prep sent instantly.
Your launch is not a content problem.
It is a demand problem.
Spend 60 minutes with me on Wednesday 11 November and walk away with your waitlist target, your offer and your page message, for your product, not somebody else's.